Monday, October 15, 2012

Feeling Stilted

Hi everyone,

Lately, everything has been going so well that I have no reasons to complain. Another fashion and beauty magazine asked me to be their beauty contributor. I said "yes" and that was two months ago. While I write features for ELLE, with this magazine, I get to play fantasy football with makeup: I get to pick and choose makeup products for them to put in their magazine. I also get to pick 2 makeup looks from runways and suggest products for readers to re-create the looks.

For a blogger, it's a dream came true! Not only do I get to pick and choose, people may end up buying the stuff I suggest. The products I pick are the ones I want. But since they are very expensive, they are not in my makeup drawer yet. And to have people going out and buying them because someone put them in a magazine? You can even imagine my own dilemma, right?

In a sense, I feel stilted. I feel like Nina Garcia when she suggested a Birkin bag as it only cost people a few week's salary. I guess beauty editors and bloggers can sometimes get into this habit of thinking expensive products are worth it because they are so beautiful and they work. I know they do. And most times the products get the praises because the editors and bloggers get them for free.

But not so much in Vietnam. Here, we suggest products the same way people play fantasy football: you love them, you want them, you talk about them, period. Right now, my wish is to have all the products I suggest to past my desk at least once so I can use them before I write about them.

So, beauty blogging/editing is not an easy task. While I don't want to suggest outrageously expensive products to readers, there's not much of drugstore products in the Vietnamese market at all. My other wish is to have healthy, affordable, and plentiful drugstore makeup products here in my own country so I don't feel so guilty suggesting products to people anymore.

Wet n Wild, NYC, Rimmel London, NYX, Essence, Milani, Sonia Kashuk, Sinful Colors, China Glaze: please come to Vietnam! We need you here!

With love,
Dao xoxo

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