Tuesday, October 13, 2009

Dear M.A.C...

Dear M.A.C,

Just a while ago, I went to your website to take a peek at your new limited edition collections and gawk at the beautiful promotional photos. While I did that, I wonder how I can super-size my bank account to match with your ever growing LEs. I have to admit, some of your most recent releases do intrigue me, until this one caught my eyes:

Yup, I'm talking about your new Zoom Fast Black Lash promo picture. You see, I'm a mascara addict and I always look for the next best thing that promises to make my lashes to look longer, lusher, and darker. So, it was my nature to stare, gawk, and covet...until I saw something strange in the picture. By the way, it took me about 10 seconds...

...to notice the model's real lashes sticking out!

Really, M.A.C? Really? You put false lashes on a model to do a promo for a mascara? I know the drugstore mascara people have done it for a while but at least their people use photoshop to clean up the obvious oops. But this is way too obvious, man!

So while my homies beauty blogger friends rave about this new mascara, your promo pic puts me off. Now, how can I tell how well your product works? And while I'm at it, the current price of M.A.C mascara is 13 bucks a pop, nice! Just some years back when I started to fall for you, a Benjamin got me 10 of those babies. (That's 10 dollars per mascara, for those who have no clue what "a Benjamin" is.)

And if a girl can guess, I'd say your model wore a pair of number 7 lashes. Is it correct?

Thank you, M.A.C, for giving all of us a lot of makeup inspirations. However, next time please use photoshop, m'kay?


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  1. First,a Kryolan palette was used for
    Color Craft promo picture.


    What next ????

  2. Hi Ebvata,

    I find things like this amusing and I don't know why such a big company like MAC do not catch such a minuscule mistake like this. Anyways, this passed the giggle test :)

  3. OMG i have to say this is the most hilarious thing ever

    i am a photo retoucher by trade and if i ever slipped up on something like this it would have been my @ss!!!!

    too funny great eye girl!

  4. Lol, that's hilarious!

    To be honest, I don't care if they use fake lashes in promo pix. Everyone does and it's so obvious (although this time it was funny too!). It's the endless LE collections, increase in prices and reduction of the product sizes that is seriously putting me off MAC for good.

  5. I consider it false advertising. It annoys me so much, esp with a higher end cosmetic company. And BTW, they sent me a sample with my order last week and I am not impressed. I still prefer my Maybelline Lash Stiletto.

  6. Great eye girl! I hope MAC will get note of this. I'm not a MAC fanatic. I'm not really sure why people crave it so much.

  7. Hi YadiQ,

    MAC should hire you and let their photo retoucher go. To me, this is as funny as it is sad. At least, the number 7 lashes looked great on her.

  8. Hi Gio,

    If you've read Spektra forum, there's a thread about how MAC has changed. Now, it's more commercialized and not much of makeup artistry anymore. We all know how mascara ads are and it's just too funny when it's too obvious.

  9. Hi Avy,

    Wow, I need to check out Lash Stiletto. Drugstore mascaras are getting better and better everyday and I have not used high end ones for ages, unless I receive a freebie.

    I guess every single company out there that sells mascara does this stunt, either with a pair of falsies or with photoshop. It's just funny to really see it in plain sign.

  10. Hi Stephanie,

    MAC has a wide variety of colors and textures (paints, paint pots, pan eyeshadows, pigments, etc) and the price is considered to be lower than other department store brands. Also, the pigmentation is great, which is what draw people in. I hope they'll take notes and put more money into developing better products than to pull some stunts like this.

  11. Đúng là con mắt nhà nghề nghe!

    Ngoc Ha

  12. T @ <a href="http://beautifulcanvas.blogspot.com" rel="nofollow">Beautiful Canvas</a>October 14, 2009 at 12:26 PM

    Stopping by to say hello!

    Funny post. Yeah, I don't like it when companies use falsie to advertise mascara...isn't it..hmm...false advertising?

  13. Hi T,

    (This sounds like my favorite MAC lipstick High Tea, doesn't it?) To some extend, it's false advertising but if you look at it that way, almost all mascara ads fall under this umbrella. I'm glad you stopped by :)

  14. Hi Ngoc Ha,

    Thank you! To me, it was really that obvious :)


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